How To Easily Market Yourself & Your Company In Todays Digital World

#1 Make yourself and your company trustworthy

Start by making yourself known and trustworthy in your email, which will most likely be a huge way in which consumers keep contact with you. You want to build a good reputation with your customer base, and you want them to trust what you are sending them or how you are communicating with them.

You want to include your name and direct contact information including your email address and phone number (extension if you have one) in the signature portion of your email as well as a picture that has to do with yourself or your company (this can also include a hyperlinked image that takes consumers directly to your website).

#2 Create a website

In addition to marketing your business, you want to appear in search results and get noticed locally. To do this you will need to create a website for your organization that includes what your business is about, blog posts, product details and pictures, and other promotions or information pertaining to your business.

Don’t forget that keeping the site relevant and updated regularly will help boost your search engine optimization (SEO). There are many tools out there to help in this area where you can give your website a public identity and presence by listing it for free, with Alic Consulting we will help you do just that- help you make your business known.

#3 Make your website mobile friendly

In the age of cellphones and mobile computing, you want to make your website as mobile-friendly as possible since more than likely your customers will be interacting with the site through their mobile phone. To do this you want to make sure your site runs smoothly on mobile devices, the pages should automatically adjust to whatever screen size the customer is using. Ask yourself how does the site look? Is it easy to navigate? Do you have your phone number set up so consumers can call you with a single tap? When you’re ready to run mobile ads make sure you’re using phrases potential customers might search for which usually tend to be fewer and shorter terms so keep keywords relevant.

#4 Social media is the way to get exposure

Does your business have a new product or idea you want to share with your customers? You can make a presentation embedded on your website that describes the new product or idea’s features and benefits, your unique selling points, and always include some images or videos to really engage with your customer. Now the most important way to market yourself in the digital world today is through social media platforms. Knowing how to navigate these various platforms and engage your customers through them will grow your business drastically.

Alic Consulting Can Help

With Alic Consulting we have leading solutions where we will manage and organize your email inbox and enable automated responses for your clients so you can focus more on growing your business and less on responding to emails. This is the first step to freedom by automating responses and combining that with our Talent and Acquisition solution.

We have the experience and knowledge to set up cloud-based Email Support Centers so you and train new staff using your manual or we can create one together from scratch. Delegating tasks is the only way you will stop working and continue making money.

We provide this start-up advice through our Social Media Marketing where our team figures out the best and most affordable solution for your social media marketing. Partnering with Alic Consulting will help you and your business thrive in this digital world.

• Create your website for free

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